Nestmate exists because "just talk about it" doesn't actually fix how chores and mental load get split at home. Most couples don't have a division-of-labour problem so much as a visibility problem — one person ends up holding every list, every date, every "did we run out of…" in their head, and it quietly turns into resentment. That gets worse, not better, when a partner's brain works differently — ADHD or other executive-function differences mean "just ask them" often lands as criticism instead of a fix. Generic to-do apps were never built for any of this: they don't know what a household is, let alone a partnership.
Serve as Head of Design for a product agency — line-managing a team of designers and overseeing cross-functional delivery teams of developers across multiple simultaneous client programmes in tech, real estate, pharma, and SaaS.
Design and improve mobile banking app and web experiences at one of Portugal's largest banks; lead usability research and UX iteration cycles with cross-functional stakeholders.
Led video editing and motion graphics production for the Panda children's channel; delivered cross-platform campaign assets including collaborations with Disney and international broadcast partners.